Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenw…
Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenwerking, service en contact met jou beschrijven, wat marketingtechnisch heel interessant is. Het creëert ook meer diepte in de relatie. Je kan de inhoud van het gesprek gebruiken voor je marketing, voor je acquisitiestrategie en voor het verbreden of verdiepen van je aanbod. Maar hoe bouw je een goed interview op? Hier 5 tips van een oud-journalist, enthousiast copywriter en content coach.
- Begin niet direct met interviewen. Laat de klant eerst comfortabel worden. Kies een rustige ontspannen ruimte waar je de tijd kan nemen. Breek het ijs, de geïnterviewde voelt zich wellicht nog zenuwachtiger dan jij.
- Maak voorafgaand een vragenlijst maar durf hier vanaf te wijken. Interviewen is ook interesse tonen, aanvoelen wat een gepaste vraag is. Persoonlijke niet zakelijk gerelateerde vragen zijn soms nog veel interessanter en meer bruikbaar. Wees je bewust van het moment en luister. Nog te vaak zitten mensen met de volgende vraag in hun hoofd ipv dat ze echt luisteren naar wat er gezegd wordt.
- Neem het interview op, maar schrijf altijd mee. Noteer de tijdcodes van de hoogtepunten, de momenten waarop er echt bruikbaar materiaal verteld wordt. Dit scheelt je een hoop terugluister-tijd.
- Vraag ook door. Ga niet te snel naar de volgende vraag. Vaak wanneer er een langere stilte valt dan is iemand druk aan het nadenken en komt er vaak meer waarde, meer inzicht, meer diepgang. Geef iemand letterlijk de ruimte om z’n gedachten te formuleren en herschikken. Laat je vragenlijstje los en wees bewust van het intieme moment waarin je zit met je gesprekspartner. Op die manier geef je iemand vertrouwen dat er echt geluisterd wordt.
- Vaak komt er na het afzetten van je opname device, je telefoon of ander apparaat meer informatie. Mensen komen dan vaak ook iets meer los en beginnen te vertellen over zaken die wellicht niet tot de vragen behoren, maar wel heel interessant kunnen zijn. Wees hier scherp op, een interview is echt pas afgelopen wanneer de geïnterviewde vertrokken is. Houd je pen en papier gereed tot de laatste minuut.
Ik vertel je ook graag hoe je het interview materiaal kan gebruiken voor je marketing en acquisitie. Misschien zit er zelfs een bijzondere testimonial tussen. Schrijf je in voor de Letter Made with Love en ontvang gratis inzichten.
How to Use Your Hero’s Journey to Truly Engage
What was the biggest challenge in your career that brought you to where you are now? That’s in short your Heros’ Journey. How can you use your Hero’s Journey to create the perfect corporate story? I learned a bit more about this at The Speakers University by Andy Harrington last week in London. Andy shares stages with Bill Clinton, Richard Branson and Tony Robbins. So, he knows a thing or two about how to truly engage with an audience. Totally awesome insights and knowledge that I’d like to share a bit with you here.
The Hero’s Journey
Stories have always been the reason why people do or don’t do, for centuries. Joseph Campbell (1904 – 1987) our greatest mythologist and probably the best storyteller we know, designed The Hero’s Journey after studying myth’s and muses from all over the world. His methods have been translated in many forms, also for corporate use. Now you can also adapt these methods to create your own story and connect with your clients to offer a better service.
Corporate Storytelling
Within corporate storytelling it’s crucial to tell a personal challenge you went through, the journey you took to get you where you are now and the transformation it created within your life. This transformation is the starting point from where you deliver your service or product, your raisons d’être. Also the reason why prospect clients will want to work with you. The insight is to articulate what your values are, so you can help people relate and decide if they want to work with you.
If you want to know more about Corporate Storytelling subscribe to my Letter and I’ll keep you updated (no spam, only love).
Your Core Values
Your values are the principles to your mission, the ‘path’ leading you in your Hero’s Journey. My core values are Personal Development, Knowledge and Action. I can see that throughout my career these values have helped me to move forward to the place I am now. Helping others create beautiful stories and learning how to implement their core values in them. If what you’re aiming for is to help more clients to move forward with your service or product, the Hero’s Journey can help you.
New workshop soon
I’ll be giving a new workshop that dives deeper into storytelling and engagement. We’ll start creating your personal Hero’s Journey and help you communicate it to your target audience.
You will take away:
- How is Storytelling used in the corporate world today?
- What is a Hero’s Journey and do I have one?
- Can my Hero’s Journey create engagement around my service or product?
- How do I use my Hero’s Journey within online marketing?
Yes, tell me more!
If you want to attend the workshop subscribe to my Letter and I’ll keep you updated (no spam, only love)
Free Workshop: Content Marketing is a Love Story
Are you called to inspire? A workshop for small business owners selling a service. Learn about The Purpose Map, a strategic tool designed by Rebel Content Company to create a better brand story.
Your Story
Marketing in general is a powerful way to impact people. But how will you impact if your story isn’t meaningful? Your service is what you’re selling, however your story is what people are buying.
Be Bolder
Small businesses with no big marketing budgets backing them need to be smarter than the giants. You need to step up and start being a bit bolder. Only then your owned, earned and paid media will produce radical results. But, even more importantly you will grow a community.
This Will Help
This workshop will help you find the personal story within your business and teach you how to implement it in all your communication.
A Free Workshop to Get:
- a broader view of marketing in general
- purposeful approach to your business and (prospect) clients
- a roadmap to create inspiring content
Workshop details:
When: Wednesday 14 February at 10:00 till 11:30 am
Where: Highway to success, The Bridge Building, Bos en Lommerplein 270-300
Apply via emily@rebelcontentcompany.nl
Free Tips for Logo Lovers
Our client Out of Thin Air was in desperate need of a new website and logo. Founder Micha de Haan creates extraordinary experiences with balloons at festivals and events.
His own online presence needed a touch of colourful creativity too. Rebel Content Company loved helping him. We created a new logo and website to match. We interviewed Micha to get a good grip of where he wanted to go with his communication. The end result is a compelling website with bold visual experiences. Take a journey through his balloon world here: www.outofthinair.nl
Redesign a Logo
It’s always difficult to design a new or redesign an old logo. A logo is something close to your heart. It’s the embodiment of your work, maybe even your life’s work. So, you want to get it right. How do you start? Maybe it’s better to ask, how not to start.
This is how we worked with Out of Thin Air. Maybe it can be useful for your future logo-inspirations:
- What is your DNA, find words to describe it and use in a moodboard.
- What are the colour schemes you want to work with, make a bold choice.
- Decide what you want to use your logo for, print, online, headings etc.
- You can choose to use a word logo or a symbol logo, or both.
- A logo should be authentic, how can you stand out in a crowd.
- Always work with a professional designer.
- Who is your target audience, keep them in mind.
The Brief
Out Of Thin Air has a very broad DNA which made the creative process not very easy, however I think we aced it. DNA: Music, Northern Lights, Balloons, Atmosphere and Creativity.
Logo created by GEO
Video Only For The Brave
Offcourse not. Everybody can feature in a video. The question is do you want to? If you do, but you’re a bit shy, this blog is for you. Video is a very strong content type. People just love watching other people. And if you’re authentic and what you have to say is interesting you don’t need a whole lot of bells and whistles. How do you create video-content, and do it well?
The Message is the Mission
Because I create content, I have first-hand sneak peeks into somebody’s most personal insecurities. And let’s be honest, everybody is a little uncertain when confronted with a camera, the media or publicity in general.
So how come some people just ace it every time? I believe it’s because they know that what they are saying is bigger than them. If you are passionate about your work, you will be able to send a strong message. And because that message is your mission you will make sure you get it right. However, behind the scenes I’m there to hold your hand and cheer you on.
Be Your Authentic Self
In conclusion, I hope everybody tells their story with love for the target audience. Video content is a perfect way of showing your enthusiasm. A few tips to get rocking vid’s:
- Be happy, smile and have fun
- Set up a structure for what you want to say
- Visualize a person to whom you are talking too
- Stay true to your mission
- Don’t repeat your takes to many times, keep it natural
- Keep the background clutter free
- Shoot in a location where you are totally comfortable
- Just be your authentic self, with your flaws and quirkiness
Natural & Soft Video Content
Check out this natural and soft video content we made with our client Wellbeing Chiropractic: