Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenw…
Free Tips for Logo Lovers
Our client Out of Thin Air was in desperate need of a new website and logo. Founder Micha de Haan creates extraordinary experiences with balloons at festivals and events.
His own online presence needed a touch of colourful creativity too. Rebel Content Company loved helping him. We created a new logo and website to match. We interviewed Micha to get a good grip of where he wanted to go with his communication. The end result is a compelling website with bold visual experiences. Take a journey through his balloon world here: www.outofthinair.nl
Redesign a Logo
It’s always difficult to design a new or redesign an old logo. A logo is something close to your heart. It’s the embodiment of your work, maybe even your life’s work. So, you want to get it right. How do you start? Maybe it’s better to ask, how not to start.
This is how we worked with Out of Thin Air. Maybe it can be useful for your future logo-inspirations:
- What is your DNA, find words to describe it and use in a moodboard.
- What are the colour schemes you want to work with, make a bold choice.
- Decide what you want to use your logo for, print, online, headings etc.
- You can choose to use a word logo or a symbol logo, or both.
- A logo should be authentic, how can you stand out in a crowd.
- Always work with a professional designer.
- Who is your target audience, keep them in mind.
The Brief
Out Of Thin Air has a very broad DNA which made the creative process not very easy, however I think we aced it. DNA: Music, Northern Lights, Balloons, Atmosphere and Creativity.
Logo created by GEO