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  • Shine Online Traject
  • Over
  • Blog
  • Contact
  • Nederlands
  • en
  • nl
Rebel Content Company
  • Homepage
  • Shine Online Traject
  • Over
  • Blog
  • Contact
  • Nederlands




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Free Tips for Logo Lovers

Our client Out of Thin Air was in desperate need of a new website and logo. Founder Micha de Haan creates extraordinary experiences with balloons at festivals and events.

His own online presence needed a touch of colourful creativity too. Rebel Content Company loved helping him. We created a new logo and website to match. We interviewed Micha to get a good grip of where he wanted to go with his communication. The end result is a compelling website with bold visual experiences. Take a journey through his balloon world here: www.outofthinair.nl

Redesign a Logo

It’s always difficult to design a new or redesign an old logo. A logo is something close to your heart. It’s the embodiment of your work, maybe even your life’s work. So, you want to get it right. How do you start? Maybe it’s better to ask, how not to start.

content creator, copy, coaching, content, content marketing, copywriter, copy coach
Old Logo - Out of Thin Air
content creator, copy, coaching, content, content marketing, copywriter, copy coach
New Logo - Out of Thin Air

This is how we worked with Out of Thin Air. Maybe it can be useful for your future logo-inspirations:

  • What is your DNA, find words to describe it and use in a moodboard.
  • What are the colour schemes you want to work with, make a bold choice.
  • Decide what you want to use your logo for, print, online, headings etc.
  • You can choose to use a word logo or a symbol logo, or both.
  • A logo should be authentic, how can you stand out in a crowd.
  • Always work with a professional designer.
  • Who is your target audience, keep them in mind.

The Brief

Out Of Thin Air has a very broad DNA which made the creative process not very easy, however I think we aced it. DNA: Music, Northern Lights, Balloons, Atmosphere and Creativity. 

Logo created by GEO

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banksy brand story coach coaching communication connect content content marketing copy copy coach copywriting design design thinking event event experience goals hero's journey inspire logo marketing more clients more customers sell story storytelling video

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Last Posts

  • How to Use Your Hero’s Journey to Truly Engage 12 April 2018
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