Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenw…
Mindful Zakelijk Interviewen in 5 Stappen
Een interview doen met je klanten of juist met je prospect klanten is super waardevol. Niet alleen krijg je de precieze woorden te horen waarmee ze de samenwerking, service en contact met jou beschrijven, wat marketingtechnisch heel interessant is. Het creëert ook meer diepte in de relatie. Je kan de inhoud van het gesprek gebruiken voor je marketing, voor je acquisitiestrategie en voor het verbreden of verdiepen van je aanbod. Maar hoe bouw je een goed interview op? Hier 5 tips van een oud-journalist, enthousiast copywriter en content coach.
- Begin niet direct met interviewen. Laat de klant eerst comfortabel worden. Kies een rustige ontspannen ruimte waar je de tijd kan nemen. Breek het ijs, de geïnterviewde voelt zich wellicht nog zenuwachtiger dan jij.
- Maak voorafgaand een vragenlijst maar durf hier vanaf te wijken. Interviewen is ook interesse tonen, aanvoelen wat een gepaste vraag is. Persoonlijke niet zakelijk gerelateerde vragen zijn soms nog veel interessanter en meer bruikbaar. Wees je bewust van het moment en luister. Nog te vaak zitten mensen met de volgende vraag in hun hoofd ipv dat ze echt luisteren naar wat er gezegd wordt.
- Neem het interview op, maar schrijf altijd mee. Noteer de tijdcodes van de hoogtepunten, de momenten waarop er echt bruikbaar materiaal verteld wordt. Dit scheelt je een hoop terugluister-tijd.
- Vraag ook door. Ga niet te snel naar de volgende vraag. Vaak wanneer er een langere stilte valt dan is iemand druk aan het nadenken en komt er vaak meer waarde, meer inzicht, meer diepgang. Geef iemand letterlijk de ruimte om z’n gedachten te formuleren en herschikken. Laat je vragenlijstje los en wees bewust van het intieme moment waarin je zit met je gesprekspartner. Op die manier geef je iemand vertrouwen dat er echt geluisterd wordt.
- Vaak komt er na het afzetten van je opname device, je telefoon of ander apparaat meer informatie. Mensen komen dan vaak ook iets meer los en beginnen te vertellen over zaken die wellicht niet tot de vragen behoren, maar wel heel interessant kunnen zijn. Wees hier scherp op, een interview is echt pas afgelopen wanneer de geïnterviewde vertrokken is. Houd je pen en papier gereed tot de laatste minuut.
Ik vertel je ook graag hoe je het interview materiaal kan gebruiken voor je marketing en acquisitie. Misschien zit er zelfs een bijzondere testimonial tussen. Schrijf je in voor de Letter Made with Love en ontvang gratis inzichten.
Discover What Your Conscious Online Goal Could Be
Rebel Content helps you create an online identity. We simplify what content marketing is about. Telling engaging stories to other people. Nothing more, nothing less. So what’s your goal? Rebel Content focusses on how you can inspire somebody by trying to find out what they dream about. Not their needs, how they feel when they are truly happy. This is what you can do with your content.
How content marketing can help:
- You don’t have a strong online representation of your company. You have happy clients, but when they turn to Google all they find is zilch.
- You have a customer stream in. one field, but you want to enter a new line of customers. You need another approach. Another story really.
- You need more freelancers, creatives, suppliers or employees to serve your clients needs and they need to understand the brands culture.
- You want your company's core values to resonate online too.
Main Goal is Communication
Whatever the reason is, the main goal is communicating better and than selling more. Show you understand your customers pain. What you want is for people to come to you because they know you understand what they need.
People want to be Heard
The best marketing you can do is communicate their problems and address their fears with understanding, knowledge and consistency. The first to-do we advice our clients is, pick up the phone and ask your customers some questions. Be prepared to learn from your clients. Your communication will skyrocket.
A Message to all Entrepreneurs: Content Marketing is a Love Story
Sometimes you forget that all you want to do is get the attention of people, people just like you. Facebook, Instagram, LinkedIn, email, telephone, meetings, flyers, billboards, the list of places to ‘meet’ another person are endless. You try to sell your service by telling them what you do, and how you can help. But is that really what they want to know?
P for Passion
People love to hear how you got to the place you are now. They want to learn from you. They want to be intrigued by the path you took, the knowledge you have, the passion you show. People just want to fall in love with the drive you have for what you do. It doesn’t matter what you do, stand behind a bar in a café or create events, books, websites, hairdo’s or whatever. If you can make them fall in love with you, they will want to work with you no matter what. That’s the strength of a small business owner, the person behind the service or product is the catch.
Give a Vision
All this passion must come from somewhere. Needless to say, that you have passion for what you do. However, this drive should have a direction. Where is it taking you? Even more important, where are you taking your clients and customers? That is the real question. If you have a vision, you can also envision how your clients will feel. This is what you can market. The future perspective of what they will feel down the road. Give them glimpses of what could be, sell your dream and they will want to know more.
The Relationship Strategy
Coming back to Marketing being a Love Story. What you are doing with your content and content marketing is a marathon. A consistent plan of endurance and trust. A strategy that will build your confidence, corporate story and also your relationship with (prospect) clients and customers. Just like a real relationship you need to create room to flow with each other and see where it will take you. You will receive feedback, input, fans and hopefully build a community of loving followers. So how do you set up a strong Online Identity? Check out The Relationship Strategy.
A Message to all Entrepreneurs Content Marketing is a Love Story
Sometimes you forget that all you want to do is get the attention of people, people just like you. Facebook, Instagram, LinkedIn, email, telephone, meetings, flyers, billboards, the list of places to ‘meet’ another person are endless. You try to sell your service by telling them what you do, and how you can help. But is that really what they want to know?
P for Passion
People love to hear how you got to the place you are now. They want to learn from you. They want to be intrigued by the path you took, the knowledge you have, the passion you show. People just want to fall in love with the drive you have for what you do. It doesn’t matter what you do, stand behind a bar in a café or create events, books, websites, hairdo’s or whatever. If you can make them fall in love with you, they will want to work with you no matter what. That’s the strength of a small business owner, the person behind the service or product is the catch.
Give a Vision
All this passion must come from somewhere. Needless to say, that you have passion for what you do. However, this drive should have a direction. Where is it taking you? Even more important, where are you taking your clients and customers? That is the real question. If you have a vision, you can also envision how your clients will feel. This is what you can market. The future perspective of what they will feel down the road. Give them glimpses of what could be, sell your dream and they will want to know more.
The Relationship Strategy
Coming back to Marketing being a Love Story. What you are doing with your content and content marketing is a marathon. A consistent plan of endurance and trust. A strategy that will build your confidence, corporate story and also your relationship with (prospect) clients and customers. Just like a real relationship you need to create room to flow with each other and see where it will take you. You will receive feedback, input, fans and hopefully build a community of loving followers. So how do you set up a strong Online Identity? Check out The Relationship Strategy.
An Event is Content
A gathering of badass girl bosses at an event called Table Stories Haarlem. The first in a series and probably many more to come. I was wondering after such a cool afternoon, how can you get more juice out of an event. How can you turn an event like that, into digital content?
Intention to Inspire Others
What made this meet-up special in the first place? July Adrichem and Lotte Herink decided they wanted to get some awesome people together (including me, thanks girls) and spread some well styled love, and they did. They intended to inspire us and share ideas on conscious living. Not only concerning sustainability, but being conscious about connecting to the person next to you too. The whole setting, styling, location, ambiance and people made it a very powerful experience. Besides that, it was a great way to show their creative work. July is a stylist and Lotte a copywriter.
All Content is Not Gold
The event was an instant hit. But how can they turn all that gold into more content? Here are some suggestions to turn an event into a communication goldmine:
- Make sure you have a photographer or somebody that knows how to handle a camera. And decide before the event what your public will want to know and see. Also make it easy for your guests to snap some pretty shots.
- Interview your guests during the event. Quotes and testimonials are priceless.
- Write an article about how the event went the day after and use the most outspoken moments to excite your audience for the next event.
- Record speeches of speakers and use this for an article or white paper later.
- Kill your darlings too. Don't use everything because you have it. Decide what really hits a chord with your specific audience.
Thank you Tabel Stories and especially Lotte Herink (Confetti Today) for sharing your thoughts on life, conscious living, connecting and helping me to inspire others too.
(Photography by Michel Boelens)
Free Tips for Logo Lovers
Our client Out of Thin Air was in desperate need of a new website and logo. Founder Micha de Haan creates extraordinary experiences with balloons at festivals and events.
His own online presence needed a touch of colourful creativity too. Rebel Content Company loved helping him. We created a new logo and website to match. We interviewed Micha to get a good grip of where he wanted to go with his communication. The end result is a compelling website with bold visual experiences. Take a journey through his balloon world here: www.outofthinair.nl
Redesign a Logo
It’s always difficult to design a new or redesign an old logo. A logo is something close to your heart. It’s the embodiment of your work, maybe even your life’s work. So, you want to get it right. How do you start? Maybe it’s better to ask, how not to start.
This is how we worked with Out of Thin Air. Maybe it can be useful for your future logo-inspirations:
- What is your DNA, find words to describe it and use in a moodboard.
- What are the colour schemes you want to work with, make a bold choice.
- Decide what you want to use your logo for, print, online, headings etc.
- You can choose to use a word logo or a symbol logo, or both.
- A logo should be authentic, how can you stand out in a crowd.
- Always work with a professional designer.
- Who is your target audience, keep them in mind.
The Brief
Out Of Thin Air has a very broad DNA which made the creative process not very easy, however I think we aced it. DNA: Music, Northern Lights, Balloons, Atmosphere and Creativity.
Logo created by GEO
How to Kill Your Darlings
Why are you in your field of business? If you know why you are doing the job, and who you’re serving, it’s easier to make bold decisions. If you have a vision, you know which ideas to kill. Most creative people, all business owners are creative and have loads of ideas. With a vision you can move on and focus on the path.
Your job can be something that clicks with your values and fills you with joy because you love what you do. However, why do you do it?Why are you taking that path? What is the big picture?
Communicate Your Purpose
To find out what your purpose is, you could try to ask yourself some out-of-the-box questions. Find out more about yourself so you know which ideas and insights you should say no to:
- Give yourself 3 seconds and say out loud what makes you really happy. Are you using the answer in your work?
- If you had to describe yourself to somebody you want to impress, what would you say?
- When you where a kid there must have been a few things that you really liked doing. What was it and how are you still using those skills today.
- Compare yourself to a colour, now explain that colour.
- Invision yourself in 5 years how will you have made impact
Kill or Keep
Write down the answers and keep them in the back of your mind for a few days, then address them again. I’d like to know if these questions have helped you make some bold choices?
Now you have the answers to set against all your darling ideas. And find out which you can kill and which you can keep.
As a certified coach I know the importance of clarity, direction and purpose. If you want to grow a strong Online Identity, start with asking why, instead of how.
Video Only For The Brave
Offcourse not. Everybody can feature in a video. The question is do you want to? If you do, but you’re a bit shy, this blog is for you. Video is a very strong content type. People just love watching other people. And if you’re authentic and what you have to say is interesting you don’t need a whole lot of bells and whistles. How do you create video-content, and do it well?
The Message is the Mission
Because I create content, I have first-hand sneak peeks into somebody’s most personal insecurities. And let’s be honest, everybody is a little uncertain when confronted with a camera, the media or publicity in general.
So how come some people just ace it every time? I believe it’s because they know that what they are saying is bigger than them. If you are passionate about your work, you will be able to send a strong message. And because that message is your mission you will make sure you get it right. However, behind the scenes I’m there to hold your hand and cheer you on.
Be Your Authentic Self
In conclusion, I hope everybody tells their story with love for the target audience. Video content is a perfect way of showing your enthusiasm. A few tips to get rocking vid’s:
- Be happy, smile and have fun
- Set up a structure for what you want to say
- Visualize a person to whom you are talking too
- Stay true to your mission
- Don’t repeat your takes to many times, keep it natural
- Keep the background clutter free
- Shoot in a location where you are totally comfortable
- Just be your authentic self, with your flaws and quirkiness
Natural & Soft Video Content
Check out this natural and soft video content we made with our client Wellbeing Chiropractic: